Katie Collins-Jones

Your brand tone of voice is exactly that - it's the tone you use for your content (pretty obvious, right?).

But there can sometimes be a misconception that it's just the words you use that make your brand sound more professional or more casual.

Here are 3 factors that can impact your brand tone of voice...

I've been in countless meetings where the topic is 'what do our competitors do on social media', 'what type of content do they post', 'what tone do they have', 'what asset type do they use"... etc. etc.

The point that always felt overlooked is that when it comes to social media, your direct competitors aren't your only competition.

This feels like an old topic to be bringing up in 2025, but over the past few months I’ve had the realisation how little awareness there is around it. What topic? Brand accessibility.

With nearly 8.9 million adults aged 16-64 reporting a disability, it’s a really important topic that should be a conversation within every business.

Notoriously forgotten, often complex, but essential when it comes to online security. We’re of course talking about passwords – those strings of characters used to protect important and sometimes incredibly sensitive and confidential information. Over the years, there have been some significant slip-ups with these secret phrases involving hackers and compromised passwords. To mark World Password Day, we’re taking a step back in time to revisit 2 of the biggest blunders and see what we have and h...

In the age of the internet we use our data everyday to log into social media, send emails, browse websites or even buy that thing you really want but know you don’t need. And let’s not forget how important it is for businesses too – it’s not just business data you’re protecting, you need to think about customer data too.According to the Cyber Security Breaches Survey 2022, 39% of UK businesses identified a cyber attack during 2021. In fact, it’s estimated that 31% of businesses and 26% of charit...

If you’re familiar with web hosting, chances are you’ve heard of a VPS. But what is a VPS and what can you do with a VPS? Well, we’re here to answer exactly those questions.Let’s start from the beginning and look at what a VPS is. VPS stands for virtual private server and as you can probably guess, it’s a type of server. To understand what a virtual private server is though, it helps to know what shared environments and dedicated environments are.In short, shared environments are similar to a ho...

A server is a powerful computer that stores and processes a lot of data, and when you’re setting one up you want to make sure your data is kept under lock and key from the get-go. Whether you’ve got a dedicated server, VPS or cloud server, security is at the top of the priority list and we’ve got a checklist of 10 server security tips to get you started.Cutting straight to it, an insecure server opens you up to all sorts of security threats and cyber attacks – you wouldn’t just leave your phone...

When you’re running a website, the biggest metric you’re looking at is probably conversions, from contact form submissions and link clicks to fully-fledged product purchases. But if your site load times are slow, you could be missing out on traffic and that means losing potential customers. So, we’re here to help you figure out why your WordPress site is slow and how to increase page speeds.Did you know that a 1-second difference could have a massive impact on your conversion rate? According to...

Whether you’re managing a business or creating content, life is often all hands on deck. But how do you manage a website when you’re in back-to-back meetings, work full-time or have a to-do list as long as your arm?The WordPress app makes it a breeze to write posts, edit content, check performance and more, so you never have to be tied to your desk. Want to know more? You’ve come to the right place.Did you know that worldwide we spend an average of 3.3 hours every day accessing the internet on o...

Carpets are an integral part of a large number of homes. They add comfort, style and personality to any room. Natural carpets are a fantastic option and we’re here to introduce you to some of the high-quality options from Crucial Trading.
When it comes to your home, it’s all about the details, right down to the flooring. There are many flooring options to choose from, including carpet. However, this is just the tip of the iceberg. If you’re shopping for a new carpet, you’ll soon realise that the...

If you’ve ever bought a bottle of Rioja wine (which I’m sure you have!), you might have noticed different names on some of the bottles. For example, Crianza, Reserve and Gran Reserve, but what’s the difference?
Rioja is a wine that has become so popular worldwide that it is named and known by the region it is produced in, rather than the grape variety it is made from. This is due to Rioja being one of Spain’s most famous wine-producing regions. It’s known for wines with savoury flavours, and an...

For many of us, a comfortable, cozy home is what we want to be welcomed by after a long day of work. The colours and patterns you use can have a big impact. Here’s a look at how you can add warmth to your home with Harlequin Momentum.
When we think of a cozy home, the first thing that comes to mind is likely cushions, rugs and blankets. Whilst these are key to creating a room that is comfortable and homely, the colours and patterns that you use can also affect the feel of the room.
As part of th...

Your wedding day will be one of the most special days of your life. However, it can get very stressful very quickly. We’re here to look at some top tips to help you with planning your wedding catering.
If you’re in the process of planning a wedding, you’re probably already stressing out a little bit about all the things that need to be organised. There’s the venue, dresses, suits, table settings, entertainment and more. While we might not be able to advise on which flower will look best next to...

Gin is a fantastically versatile spirit that can help create some of the tastiest cocktails. Here’s a look at some easy gin cocktails for you to try!
A fascinating spirit gin can be exciting to explore. Different gins are produced using a variety of botanicals. This allows for each brand to have different flavour profiles, giving you lots to try. Gin isn’t just versatile due to the botanicals used to create it. It can be used as the foundation for many brilliant cocktails. Dry gin makes for a gr...

Anyone who has been around during the last decade will have noticed the return of the feature wall. Originally popular in the early 2000s, they add colour to a room without taking too much of a risk. The issue with the original feature walls was that they easily looked unintentional. With their comeback over more recent years, the trend has matured and has returned with a purpose.
Anyone who has seen any interior photography will likely recognise what a feature wall is. For anyone who is familia...